Whether you’re a seasoned blogger seeking to boost your income or a novice eager to turn your passion into a profession, this article is right for you as we show you how to make money from your blog.
By Derick Mwanguhya
Published: November 24. 2023
Blogging is a nice hobby. Imagine writing for fun.
But did you know that someone is earning a 6-figure income from just blogging which you treat as a hobby? If that’s not enough, bloggers earn $4,000 per month on average according to GlassDoor.
If you are reading this article then you should either be blogging as a hobby and wish to turn your blog into a business or maybe you’re on your way to blog and you are curious if the decision is worth your time and resources.
If that’s you, then you’re in the right place where we will explore the ins and outs of turning your existing blog into a successful venture.
In this guide, we’ll ignore most basic things such as starting a blog or creating content for a blog, but if you’re new to the topic of blogging, then be sure to check out this article to know what we are talking about.
Before we get to know how we can turn our blogs into businesses, let us first do this;
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Analyze your blog’s traffic, audience, and content:
This should be your first step when choosing to monetize your blog.
Make an in-depth review and analysis of the blog. This will guide you on the best practices to follow when your blog business is up and running.
Ask yourself the following questions;
- Who is your current audience?
- Which content do you post currently and how is it performing?
- How many page views do you get per month?
And many others.
After asking yourself these questions, head over to your blog’s analytics tool and collect the data.
Then use this information to set goals, objectives, and targets to achieve when your blog is turned into a business.
Build your fanbase:
Unlike block and motor businesses, your blog needs to have a firm following or audience for it to flourish in the business world. Remember, there are over 700 million blogs on the web. Thus, you should work towards getting a following to stand out in the crowd.
You are now worried about the following— but there is no rule on how large your audience is. We have seen bloggers with less than 5,000 visitors make thousands of dollars and those with over 10,000 visitors struggle to make money from their blogs.
Therefore, focus on building an engaging audience — the audience that will appreciate your work, through sharing, commenting or even placing an order. That’s enough for you to start earning from your blog.
How to turn your blog into a business
Affiliate marketing:
Many bloggers report to be making money from affiliate marketing. And you too can start here.
Affiliate marketing is where you choose to promote products or services of a brand and earn a commission when a buyer makes a purchase.
So, you can analyze the content you post on your blog and then look for brands that are in line with your content. This will keep your blog natural and not look promotional.
Imagine if you landed on a blog about weight loss but all you can see are affiliate links to a crypto trading app, what would come to your mind? Most probably you’ll lose trust in the blog.
Therefore, when choosing affiliate programs to promote, choose the ones that are in line they your blog theme and content, and don’t over-promote your affiliate links as this will look spammy, hence losing the trust of your audience.
Advertising:
Another opportunity that you can tap into if you are to turn your blog into a business is to advertise on your blog.
This one can be great even for those who have just joined the blogging industry, because the more visitors you have, the more money you earn.
According to BloggingTips, a blog that receives 10,000 views per day may generate about $20 to $50 in income.
You can either use ad publishers like Google AdSense that connect you to brands interested in advertising or you can negotiate your contract with brands directly. Remember the former saves you time but limits your earnings but the latter will require you to prove to the brand why they should choose to advertise with you — from traffic to authority.
But whichever you choose, do not focus on ads to make money and ignore the reason why people are visiting your page.
Remember people are irritated by ads, some people may abandon your site because of too many ads you feed them with. So, think wisely before jumping to the next step.
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Sponsored content:
Many bloggers may not disclose if the content is sponsored or not. But you should have come across an article in the form of a review but not one about a product or service, then, that’s a sponsored piece.
And you too can use this when changing your blog to an income-generating one.
You can start by reaching out to brands in line with your niche and content, show them what you currently do and your current visitors, and then propose to share a sponsored post, review, or video on your blog and discuss the terms. Wow, if all went well, you are now in business.
Sponsored content may look similar to advertising, but the former is more natural and readers may not know that it is sponsored unless you disclose it to them.
Email marketing:
Is it the first time to hear this? But it has been here, it’s here, and it will be here tomorrow.
I wish I walked you through email list building but that’s a complete guide for the next day. But for you to get started with email marketing you need to have an email list.
And you can build this list through a variety of ways from asking for emails in return for a free eBook to collecting emails when promoting your next webinar. And the list of ways is endless.
Now, if you have already got emails why can’t you start making money from your list through email marketing? Remember an email can generate $45 in ROI for every $1. Imagine if you had 500 today, do the math and see.
According to Constant Contact, 60 per cent of consumers say they’ve purchased as a result of a marketing email they received.
Unlike social media where your connection with your followers is limited. email marketing can greatly improve your blogging business because you get to connect with your audience almost directly.
Remember, your audience’s inbox is the goal because it makes no sense for your emails to be buried in spam. So, let your emails appear natural and not spammy.
Final Thoughts
We hope you enjoyed these awesome ways of turning your blog into a business. Apply them to your existing blog and watch the results. But remember, success won’t come in a day or two. So, remain consistent when updating and monetizing your blog and you’ll realize a profit with time.
Lastly, keep updated about industry trends because they can guide you on what’s working or not.
Do you think any blog can be turned into a business? Let us know in the comment section.
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This is a very good piece bro, keep up with the great work
Thank you so much Saviour for reading this.
I really appreciate.